Step 1: Market Research

Define Your Unique Selling Proposition

To develop a good product, first of all, you need to identify which digital product complies with the customer & market demand. It must be something new in the market and helpful for solving the needs of a customer. So your task is to identify the problem first which your product will solve.

Research Market Trends

Defining the unique selling proposition requires a lot of research on the market. You need to identify the current trends of the market where your product will be renowned to people for their needs and preferences. For that proper market analysis is needed.

Step 2: Product Conceptualization

Before prototyping your product you need to design the product concept from the data you have gained from market research and trends. Product conceptualization requires creativity & innovation with the scope of problem solving agenda.

In this period, you have to work on the idea of your future product and concept it properly. You need to brainstorm, discuss with your team members and think out of the box. In this process, you will be able to make decisions regarding what problems will be solved by your products.

There are so many effective ways to attract the customer to your product. You need to define your product features and how it will solve the problems of your customers properly. You need to add screenshots, videos for a better understanding of your customer. Besides, you need to keep the product price reasonable so that more customers will be attracted to your product.

Step 3: Prototyping the Product

In this stage, you will move to create your product from the experiences you have gathered from market research & product conceptualization. You have to make sure that your product meets the highest standard.

Product Development

In this stage, you will work for the core product which will be offered for the customer for solving their problems and needs. Make sure the product is error free, flexible and also has scope for additions. Also display your product in such a way by visualization of your product features and needs so that customers can easily understand the need of your product.

Product Branding

You need to introduce your product in such a way so that customers get attracted easily. For that you need to utilize your innovation skills and branding ideas. You should visualize your product features by appropriate images and info graphics which will represent the meaning of your products, besides you may add video promo or guideline of your product for the better understanding of your customers.

Step 4: Product Launching

Ensure the Quality & Deliverable

By launching your product you will understand the effect your product makes on the target customers. You can see whether your product was cost effective or not considering the amount, effort and time you have given for developing the product.

Ensure the quality of your product and make sure there are no bugs in your product. You must have to maintain the product deliverable for the customers which you committed through the product deliverable.

Product Marketing Strategy

Once the product is launched, you have to set a marketing strategy for your product. You can engage a collaborative team for your product marketing and for that you need a clear product vision and be ready to present your product in front of your customer.

The best way to marketing your product is to set a pre launching strategy by targeting customers. You should focus on the content strategy, landing page, link building, meaningful promo videos, social media presence, PR kits, SEO strategy etc.

Step 5: Product Maintenance & Support

To stay in the competitive market, you should constantly update the features of your product and expand your reach. You should give priority to the feedback of your customers’ ideas to enhance your product. For this you need to communicate with the customers who provide feedback and ratings on your product.

Customer support is one of the best ways to enhance your product sale and make a good reputation in the market. Always give high priority to your customer service. Listen to their queries and try to provide solutions.

By this you will earn the faith of the customer and this will bring good branding of your product in the market.